The customer helping the company get better with service and customer support is the reward. They will be getting far better service afterwards and the $ they spent will go a lot further. I do give incentives to my clients when I require something from them, but I feel having the client fill out a survey that in turn will make the service, customer support, and their dollar go further is just not needed.

I did award a few of my clients becuase their surveys was very detailed and gave us a lot of information that will help us improve.