It's like I tell my wife - just because the phone rings, it doesn't mean I have to answer it. Caller ID is the next best thing to sliced bread.

Exposure is important - look at Coke and Pepsi. We all know who they are, yet they pound us with commercials constantly. Why? Because branding is an ongoing strategy. A .tel domain is just another avenue to brand your services. When I compare that pricing and ROI to the thousands of dollars we spend on Google AdWords, that investment is a drop in the bucket.

We always have staff available 24/7 and our clients are given emergency escalation procedures with contact info on everyone up to our President - work phones, cell phones and email addresses. Availability drives repeat business.