Image certainly impacts other’s perception of your business. When you offer solutions, do your prospects actively listen?

Your company’s style of communicaton can influence how prospects view your products and services, and can enhance or adversely lend to any long term partnership (alliance) possibilities.

Sales Diplomacy

When your sales department is challenged, overwhelmed or put on the spot, are they thoughtful and diplomatic in their interactions? Do they respond in a professional manner, even when clearly outside their comfort zone? How well they communicate directly relates to their close ratios. If they’re talking to a hundred prospects each week and only closing two, is that acceptable? Could be - percentages need to be measured against your Return On Investment (ROI).

Professional Image Impacts Sales

How prospects read your company impacts their perception of your credibility, and ability to deliver solutions. Your sales department needs to know when and how to use diplomacy, when and how to be tactful and they need to understand the concept of credibility.

Your image as a company - to be perceived as professional, should be addressed in your business plan, measured and tweaked frequently.