We're splitting hairs here.
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To offer more burst than you can actually provide isn't actually overselling
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To me, anytime you offer ANYTHING that you can't actually provide - equates to overselling. You're right though, siforek - the amount of burst memory that's available for YOUR use at any point in time isn't guaranteed.
I'm not aware of any industry standards for accepted ratios, Artashes. This is why I like the approach of providers who tell you upfront (managing their prospects expectations) how many accounts they put on a server and give you specs.