As you can see, our customers do use our knowledgebase on a daily basis for all sorts of questions. We also rank VERY high (re #1 & #2) for many of the questions in our knowledgebase. We not only include help to help our customers, but also customers of OTHER companies - when you can provide help to people who are not even customers, it builds a reputation that people take notice of.

Knowledgebase articles not only help your custoemrs find quick answers, but HOPEFULLY provide valuable support to your customers - as Artashes said - it helps lighten the load on our support staff if it's done right.