Defiantly will never visit something like this.

And frankly speaking I do not care about the length. I mean I use either Bookmarks or Ctrl+C -> Ctrl+V. Plus Google always comes in handy if i don't remember the domain name by looking things up for me when i type in the address bar of the Firefox (heh - yeah the best browser ever!)
However customers may have different opinion.

And I actually like the Idea of getting both the long domain (if you need to of course) and the short abbreviation.