Yep - I have that sitting here beside me. I don't know how they produce a magazine every week, but they do - and in the door it comes

Even Costco magazine featured an article on Cloud in their latest edition.
I've been experimenting a little with some cloud instances, but our target market (small-medium businesses) don't seem to want to spend the $1000+ per month on a cloud setup to take care of everything. It always amazes me how a multi-million dollar only ONLY company wants to spend $4-600/month on a dedicated server with a single point of failure rather than into a clustered or multi-homed server. The Cloud, in that regard, is the way to go. When you need to roll out extra processors etc to take care of a planned spike in usage, having a prepackaged instance ready to launch is very handy. But again, it costs money for the infrastructure that many just don't want to pay. And with PCI Compliance, PA-DSS and the various SAQ levels people need to comply with for July 2010, I wonder just how well the cloud will fair in a small business market.