I've seen a number of hosts that get reviews from customers in which the customer posts the review on THEIR site, and the web hosting company then links to that page of the users site. This is a TRUE review in that regard. Of course, again, the host can be biased and only link to the good reviews

Independent review places are also nice. I've been involved in a few different ones for software vendors where the customers of the software vendor provide the review to the software vendor which is listed on their site. This way not only is there a review of the hosting company, but also reviews from people using the software (validated by that software company). In most of those cases, they do not remove negative feedback.

Just like a top list however, it seems that "independent" review companies fall victim to collecting payments from hosting companies to post their reviews and top ratings on the first pages etc.

I don't know of any TOP list that does not collect money (directly or through affiliates) - why else would they be in business!