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Originally Posted by ITEHosting
I would highly suggest to not spend tons on advertising, rather you have tons to spend on it or not. For advertising, it is all about finding that right place.
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Advertising should always be calculated risks on money. And for that matter it shouldn't be a "risk" at all. When I say spend money on advertising, I'm not saying hire people on the side of the road to hold up your sign, I'm saying targeted marketing. With the right amount of targeted marketing and the right amount of dollars, you can dominate a sector of the market.
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Which brings me to another point! Why do people try so very hard to compete with the top hosts? #1 - You can't. #2 - Why would you want to? #3 - LIARS.
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The reason that we compete with the big hosts is because that's where the market is!
There's no point in being king of the "underwater basket weaver" hosting market if there's not that many who actually want to host. Another hosts domination of a niche should not cause you not to also seek the business. That's the beauty of free market and small hosts in particular. If a dominating competitor was the reason not to enter the market, Cricket, Virgin and Boost Mobile would not even be in the business as AT&T and Verizon dominate the majority of the US.
Targeted niches are nice, but a small dog CAN run with the big dogs. There's different levels of competition, but they can certainly run side by side on many instances.