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Originally Posted by ldcdc
I think northtrex talks about a unique selling proposition. Something that makes you different from the other hosts. Don't try to be everything for everybody. Usually it's not possible. Instead, try to be the best option for some people (your niche).
Good luck!
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I agree. You may even try to target a specific industry to start. Its an easier way to target companies. If you can offer something specific for them, it will help differentiate you. Even on a local scale, you can try and target specific buisnesses like attorneys, accountants, real estate co's, etc.