Social Media marketing is all about branding your product online on different social networks. This involves making of fan pages and corporate profiles, posting pictures and videos and a lot of healthy, related text about it. This whole package creates a lot of attraction online for those who are searching either exactly for this product, or something similar.
Social media marketing also has the involvement of different advertising campaigns, as it helps to promote the product on different websites and social networks. The ad could then lead to the social network corporate page where you can post updated information about your company and announcements.
You can also carry out several promotional schemes that consists of freebies items and giveaways, as this has proven to be a lot effective form of online marketing campaign.