Your Search Engine Optimization (SEO) and PayPerClick (PPC) efforts should go hand in hand. You are sacrificing traffic if you aren’t targeting customers in both areas:

• 80% of the time searchers go to the organic results first
• 65% of search traffic goes to the top ten search results
• 60% of searchers click on paid ads sometimes while 12% say they click on them always or most of the time.

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