Quote:
Originally Posted by Azam Marketing
Your Search Engine Optimization (SEO) and PayPerClick (PPC) efforts should go hand in hand. You are sacrificing traffic if you aren’t targeting customers in both areas:
• 80% of the time searchers go to the organic results first
• 65% of search traffic goes to the top ten search results
• 60% of searchers click on paid ads sometimes while 12% say they click on them always or most of the time.
There is a more detailed article about combining <<URL snipped. Advertising is not allowed.>> Highly recommended.
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Interesting stats - I actually believe 95% of the time, searchers go to the organic results first - and that even the tenth ranked organic result gets more clicks than the number 1 sponsored ad.