Personally I can't see how providers can't offer 24/7 support if they are that of more than a one man band, be it outsourced or in house. As offering such a commitment is as simple as correctly and appropriately managing your HR assets, an example of which being, despite the initial outlay...

Blackberries/IPhones and other PDA/Netbooks, many companies both in and out of the hosting industry ensure that their staff carry such devices almost everywhere with them, and with a central server or call centre (physical or virtual) it very quickly comes together.

Meaning staff don't have to be office bound and can be "out of hours" answering support/ sales requests on various methods of payment for their time, or in some cases inclusive in their contracts.

Ultimately meaning staff can work from home, reduce: office costs, pollution, travel times etc....

Couldent be easier?