This is interesting from the Planet
http://www.hostsearch.com/news/the_planet_news_7093.asp
concerning video testimonials.
On their home page, they feature Citizens of the Planet and deeper in the site, they list more video citizen testimonials http://www.theplanet.com/about/why-t...stomer-success
They're not the only provider using this approach, and I'm considering incorporating that here as well.