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Originally Posted by Steve-Hostirian
I absolutely agree that marketing considerations need to be taken into account from the very start - very much like selecting a location for a brick and mortar business. You have to plan an expectation for success.
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Nice! We have a consensus on this one!
Quote:
Originally Posted by Steve-Hostirian
Like Conor, I disagree with the suggestion that one of the most important factors for online success is creating prior interest in your website. I'm curious what processes your book recommends to accomplish that.
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As I understand it, creating prior interest is really an attempt at getting your target audience pre-sold on what you will be selling. In fact Connor alluded to some of it when he referred to the new droid devices, for example. Those things were being discussed in the news, on Facebook and Twitter well ahead of even when they were ready for market. As a result, when they were launched a large pre-sold market was full of anticipation waiting to buy. The power of creating buzz about your product ahead of time, is that you set in motion desire for it, which can market itself organically.
I think the same is possible with a successful website launch. If you are designing a website that will provide a new service to a target customer group in a niche market that you know there is a demand for, I think it would make sense to try to get your potential customers sold on the idea ahead of time. What I certainly would not do, is to direct them to the domain name while the website for the product is still "under construction". That would defeat your purpose.