Funny, back in 1980 or so when we were starting up a new company and wanted to advertise in the REAL Yellow Pages directory (back in the day) .... we we're told by Yellow Pages " unless we could prove our claim as "BEST" we could not use that word in any legal advertising form what so ever" so we used it as our motto "We sell the best, and service the rest" and that got us around the issue.

My point is "BEST" is a highly subjective term!