Quote:
Originally Posted by jewin
Good post, Steve!
I lean allot on my analytics when it comes to optimizing CTR and Conversions. If you don't have click tracking on a landing page (and all the key conversion-event related pages on your site), you should! You can measure the effect of changes this way and get a very good understanding of what is working and what is not.
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Great point, jewin. You can't effectively refine your strategy if you don't know what works and what isn't working. I was recently pleasantly surprised to find one of our .info microsites feeding significant referrals.