After having sold "someone else's plans" for almost the last 2 yrs, I can definitely say that I prefer to buy my services in bulk and make my own packages. I ran into the problem where the Resellers plans where not kept competitive and I was losing a lot potential sales because of it.

Having my own allocation of resources provides me with the flexabilty to offer customizied plans, specials, and in general, change packages to keep competitive. If I knew how to run a Dedicated I would. Since I don't, I prefer the one step down option; Managed Server. This is where I think big money will be made -- for both the parent company and the smaller guy who wants to make some money and have some fun.

It's more of a true business relationship, when a person buys Wholesale and sells for Retail. Also true, it's more of a risk venture, but that, for me, is where I prefer to be.