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Obviously we are doing local advertising, flyers to businesses, mailshots, and as part of our marketing plan we are going to be running a few magazine adverts.
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We have found that this has been the best form. Advertising locally is the best way to target the SME market. The industry is a bit oversaturated online.
With online marketing, you'll find yourself in frustration trying to compete with the smaller 7yr old child, who finds it necessary to run a hobby (also known by them as a business). They generally rape the industry with their 20GB space/900GB transfer, $0.50/mo plans.
While we don't handle big businesses generally, we do target the SME, and Celebrity market. We have never advertised online, and we are enjoying a pretty nice growth.
This year, will be our first year of actual online advertising. We have relied on local ads, and viral marketing from the beginning.