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Launch an e-business workshop and offer it free to SME's in your neighbourhood. Give them an incentive to attend - i.e. giveaways (win a digital camera) or, if you want to be 'cost effective' give away free domain registration to all who attend.
Get their contact information - have them sign up for a newsletter. Give away a neat little package of 'stuff' for them to carry back to their office, as a reminder of your service.
Follow-up -- build customer relationships from there.
With your blue chip background, SME's should be more than impressed.
JP
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The Startup Blog II - What happens when a web host writer starts a web hosting business?
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