Originally Posted by XSV
The more time you put in to engaging your clients, and potential clients, on any of the social mediums the better your results will be. It's not an easy task to do long term. Just posting a special on there, or a generic ad spot, will typically give poor results. If you have an advanced skill in a specific area try posting tips on a regular basis.
Agreed. Compare this to fishing. The more hooks you put in the water, the better the odds. And what do fishermen normally do? They test different lures. Same applies to social media posting. Go where the fish are and use bait that's designed specifically for that demographic block.