Originally Posted by kabe
You have to remember also that the majority of people in the world have no clue what a web host is.
lol, this is soo true. When I tel people I work for a web hosting company everyone acts like they know what I'm talking about but they don't. Then they start asking really stupid questions.
Anyways on topic:
Presentation is very important; in other words have a website that looks appealing and is easy to navigate for customers. Then know your competition and set REALISTIC goals!!