Originally Posted by InterserverHost
One of the most effective tools for promoting web businesses that I have run in the past has always been creating your own opt-in email list. It takes time, but it is well worth the effort in my opinion.
Could you tell us a little more details about how you went about it technically speaking. How did you collect the emails, what software did you use to process mailings? Were these leads collected out of existing clients or prospective clients as well (those that ask a sales question, for example)?