Looking at how companies advertise, you start to notice there are two types of companies: first consist of very big companies like EV1 that purchase premium spots almost everywhere (industry magazines covers, every issue, etc.; major online campaigns), the second one advertises on a much lower budget, trying to get a link here and there, some try advertise locally.

In your opinion, do you think it is easier to manage big advertising budgets to achieve marketing objectives or do you think those working with small budgets have a bigger challenge in front of them?

Best,