In theory, you're only advertising your business to those who read the magazines you publish it in. However this works with everything; posters in a town (Only advertising to those in that town or pass it)...Marketting schemes can take a while to get right in my opinion. I wouldn't suggest advertising in magazines when you';re starting out, never overlook your local market and advertise around your home town etc..

I dont have enough experience in advertising however i really enjoy business. Try going to some networking confrences and telling others about your business that way also. Business Cards are a grea tthing too.

As for magazines, i dont see the point in wasting a lot of money for page spreads or corner advertisements in any sort of magazine worth while because you could easily get the same amount of people looking at other advertising methods elsewhere..


Best of luck!