I would say the best feature is whatever your clients want.

I am always amazed that any compnay can compete with mine with what I offer. But regarless of what I include, people are looking for all sorts of services, as shown by the previous comments.

I attack my market by providing a complete website with an online site builder. So for the novice getting a working website is the best route.

I could never sell services to anyone here, because I do not offer space, I do not offer ftp or ssh access. I market to people who do not even know what that is.

The short of it is, find a niche and fill it. Every service can be sold with good marketing. I sell a service that no one else would even consider, becuase they feel it it is incomplete.

But I have thousands of customers that would disagree. For them, its the best thing going.

Set up a product you think is good. Because ultimately you have to feel confident in your product to sell it.

I do not think you can say what is good or bad, there is a need for all types of hosting.