Your website is really a key seller for you. I have a dummy page set up right now at my site,
www.shotthebreeze.com, because I'm revamping the entire site. The ugliness has been KILLING my sales. I have phplive and as soon as I post an advertisement in a forum, I watch to see how long people stay. With my dummy page up, the average stay on my site is about 5 seconds. I'm guessing that people get really nervous when they see a blank page with an order form.