Valued added features are great. Notice how "value added" slipped in the mix. You will see alot of providers offering these features in their plans for a "small" fee. I would much rather have it bundled. The "do you want fries with that" doesn't really work that much these days. However, good features like Billing Software, End-User Support, SiteBuilders, Marketing Tools, etc would be lovely, but hosts can't add these to the lower value plans and should really be spread across the board.