Since it was in a magazine, it got to 100,000 homes a pop. Usually 1% responce is very respectable in this type of advertising. We used my ad as a filler when we had nothing else to drop in but I would see a few subscriptions after each run.

If you can get to a house for 1 or 2 cents per house, and get a .5% hit ratio, you can hope to get 10 to 30% conversion. That is about what I saw. THen again, a few ads has almost no action. Need to be there at the time the customer is thinking about hosting to get a chance, so going in a few times can start to help.