Well I've noticed usually resellers are cheaper in price. Support can go both ways, just because either there aren't many support issues, so they bring their support level to a low. I've seen some reseller hosting forums with a fe threads and that's it. "Usually" resellers don't have many issues, as mentioned above due to less clients. I was a reseller my self and mabye had 1 issues or none per a month.

I think you can go either way, it doesn't seem to matter based off facts. As long as the owner and staff are treating customers right, why not give them a chance