That's a big part of it, actually. We wanted to add something to our customer relationship. We already had customer forums so adding a blog seemed like a logical step for us.

It was also strongly recommended by a handful of consultants for various reasons, but most cited an improved customer relationship as the main motivating factor. I don't know that there are plans to measure the blog's impact on sales, but certainly we hope the blog will improve sales and will have a positive impact on search engine ranking, which in turn would bring more sales.