Vito, as always that great mind of yours is at work. Unfortunately not all markets have that TV listings channel.

Actually, I am reading a really interesting book called E-Leader and they bring up examples of dot-coms that spend their advertising dollars on TV in hopes of building an e-powerbrand. The commentary is that traditional advertising like that doesn't work as well as out of the box marketing. The author provides numerous examples and interviews that paint a picture that it is more effective and represents a fraction of the cost cmpared to TV/radio ads. One of my favorite examples was one company hired an actor dressed as a limo driver to stay in major American airports with the sign "Client X for Bill Gates". That attracted a lot of business people coming off those places were curious to know what company does that it would attract the attention of Microsoft.