Quote:
Originally posted by Blue
What Fortune doesn't take into account are the intangibles. For instance, and this isn't hosting related, at my restaurant I have a few customers that we don't make money from and we may actually lose money on them.
These customers over time have sent us more business by word of mouth than we could ever track.
Would Fortune suggest I keep "losing" money on this client or cut them off?
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Blue, I think Fortune did not take every such element into consideration, but what it said about just "buyers" is that if a person is not profitable to your company, either cut him/her off or manage them separately in the least cost efficient way possible to try to make profit of each customer and keep your stock healthy.
Best,