Hello ToastyHost,
Welcome to HostingRefuge
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Oh, and as for adwords, I think it's a bit of a waste of money, personally. I may try again at some point in the future. You do need to have highly targetted keywords in order to get any results
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I think with adwords you really have to know what keywords to target, otherwise you will get a very bad ROI.
I know of companies that are investing a lot of money into adwords and it is really paying off for them, but it does take time to know what keywords works best for you and your company.
Once you figure that out, adwords can be a great source for new customers.