I was kind of expecting it to be sales-pitch-ish - at the very least, I was expecting everything to tie into how MB could be used in relation to the subject. I actually didn't mind too much, in this case, since I was looking specifically at getting more information about ModernBill. It was a pleasant surprise to attend occasional discussions that were industry-specific rather than product-specific. (It also gave my brain a chance to digest all the MB configuration details from the previous two hours. )

I don't think that this conference could be realistically compared with HostingCon, but I actually liked the smaller audience sizes, the more specific discussions rather than heavily conceptual talks, and the overall atmosphere. I also appreciated their having the conference program available well in advance, with topics and times. I had a fairly good idea of what I would be getting for my time and money. Both of us that attended (myself and one of my tech support people) came away with ideas on using the software for our business, but also using it for our clients' businesses.