Hardware & Software wise nothing UltraWeb are the regular plans...for single or multiple sites. Start from $3/mo

The higher Bandwidth accounts were just a niche market we came across...adult, download sites etc. who really needed the real BW.

The 1 gb+50 Gb massiveweb account the marketing/competitive spirit forced upon us....it was $20 earlier, now its $12/mo ($8/mo for annual) Reason being - Hostrocket.com and Lunarpages.com - Had to offer something against them. They are respected well-running businesses and competing with them is generally ok...competing with every newbie in the market is not.