There are so many option for advertising but which one is the right one? The answer is there is no right one. Its a game of trial and error to get the best results. While banner ads might work great for one company it might not for the next.

In my opinion there is only one advertising method that is full proof and that is word of mouth. Now that is if you have a good reputation. Word of mouth is free and if you got your customers commenting your service to others it is priceless. But remember it can also work the other way around and that can be the killing point of a company.

I have used everything from adwords, banners, affiliate program, and forum posting. I found that it depends on many factors on what is going to work best for you. We use many different methods of the above and sometimes the return is good, other times it is not. It will always be an ongoing strategy that you will have to adjust on and on.