Well keep in mind that marketing your products, and branding are two different things.

I should mention that branding is not something new or recent online.

Now, as for the process you've outlined, this falls into a marketing genre. However, branding is not about "selling product" so to speak. It's more about selling your name.

Branding is about making sure YOUR name is synonomous with the products you sell.

I can tell you right away, that unless you do something very unique, good branding within the hosting industry is going to be extremely difficult, because there is nothing unique about web hosting. Getting people to think of YOUR company anytime the phrase "web hosting" is mentioned will be difficult if not impossible, unless you offer something no one else does/can.

Even then, you won't be synonomous with "web hosting" you'll be synonomous for offering the "other" unique product/service.