The majority of our resllers that I've spoken to over the years are Web Designers or Applications Developers, who want to be able to manage the resources and setup for each site themselves.

But I do know one who simply buys a £90/month reseller package and has split it up into 230 £10/month packages for local business etc and acts simply a s a "go between" us as the actuial provider and the end-client.

In that respect its no different to having a house and renting each room out ...