I have found our local market to be very lucritive over the time we have been in business.

There are services that we offer to local clients that we don't offer online.

We actually don't treat local clients any differently than we would global/online clients, as far as price is concerned.

In fact, it's one of the things that makes our services so popular among local clients, because our competition charges so much more, while we're able to sustain our business by charging the same amount we would charge all clients.

Now, keep in mind that when it comes to software or website development for local clients, local clients are more willing to spend the money, because you are there. You are and can be face to face with them.

We have a particular client in which we have been to their offices over the course of 2 weeks more than we have been at our own, due to an internal network problem they're experiencing, which is keeping their new website from loading for them.

Although they're having this issue, they're extremely happy knowing that we have no problem coming to their office on a whim to check in, and work on the issue for them.

Many online customers that don't have this access to your staff, will more than likely leave to find a new host, thinking that it's your hosting that is the problem.

Another issue is that online or global clients really only have the benefit of reading the words you type, and as such cannot tell if you're being honest with them, and will usually assume that you're not. Then, on the complete opposite side of things, local clients standing face to face with you, can almost read you, and know that you're doing everything that you say you are to help with any issue they're having.

Overall I find more benefits with local clients than I do with global clients.