Since I am a programmer, and web developer who actively seeks more and more work...what I'm about to say is counter productive personally.

However, I have always lived by the age old rule....

"Give a person a fish and they'll eat for a day. Teach them how to fish, and they'll eat for a lifetime"

For more immediate results, it would probably be a good idea to hire a developer who knows what they're doing, and as such can get it done for you a lot quicker. However, just because you hire a developer, don't put off learning to develop/program yourself.

Obviously, the more you learn, the less you'll need to rely on someone else, and the less money, if any, you need to set aside for projects like this in the future. The only thing it will cost you after that, is time.