Of course I understand the importance of a domain name, but that is far from the only thing to take into consideration when it comes to your success.

Naturally, you want to pick the best name you can. We all want a name that's short and memorable, but let's face it...plenty of people DO NOT have that, and still find a way to carve a niche for themselves.

I just don't think that a name(within reason) has to necessarily spell doom for a website.