Do you or should you offer special offers only for your very best customers? I have been considering doing this on my own website. The question is will it have any impact. On my day job we offer a two per cent discount for on account customers only if they pay within 15 days instead of the required 30 days. I'm not sure it has been a great success. some customers who get it are delighted and think we're awesome but we get some negative feedback from those that just missed.