Offline promotion is any marketing that does not occur on the Internet. Traditional advertising such as magazines, radio/TV, mailers, store displays, etc. are all examples. Offline promotion has historically primarily promoted a company or product, only adding a URL tag as an afterthought. However, as the web has become more popular more ads are emphasizing promotion of the site and its features.

Promotion Types

* Mass marketing
Marketing to large segments of the population, i.e. TV, radio, magazines
* Press releases
Promotional articles published in mass media sources
* Direct Marketing
Advertising to focused customer segments, i.e. Telemarketing, direct mail, broadcast fax
* Collateral marketing
Adding a web site ad to brochures, business cards, presentations, etc.
* Networking promotion
Personal marketing through relationship building


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