We put up terms of service and do our best not to be too ambiguous in our advertising but as the saying goes: Nothing can be made foolproof because fools are ingenious.

I was a care rep for Cingular and was frankly impressed with the efforts the company made to make sure new customers knew what they were getting into. Sales people were required to explain what the customers first bill was going to look like so they would know what to expect. With advanced billing that was extremely important because with a pro rated portion, initial admin fees and a full months service that first bill was usually high.

The problem with new customers on contract is that they usually don't figure out if it is the right plan for them or the right service for them until they are past any buyers remorse period. How do you handle new customer misunderstandings and confusion?