To stand out in any niche on the Internet, not just web hosting you’ll need to be unique. You can be unique by doing any other thing your competitors are not doing; you can’t stand out from the crowd of web hosts if you are all doing the same thing, if you truly want to do what it really takes to stand out as a web host on the internet, you’ll do what any business that wish to succeed as much as it wants, you’ll do things difference, one of the ways of doing this is selling to a niche, you don’t succeed in selling to a niche by just saying it, you’ll need to know what that niche is all about and how your web hosting can do one thing or the other the targets in the niche want. You may start with a niche and then extend to as many niches as you can handle. This is just one way.