I agree 100%. No point in getting thousands of untargeted hits. Thats like HomeDepot advertising to homeless people. Theyre just gonna sleep on site. Make a plan, figure out your budget (even if it is minimal, just set one!), dont spread yourself too thin (big no no), ask for help/advice when you need it and be involved in the community. And if you lose money, never sit around crying about it, consider it this way... you paid that money for a lesson well learned.