Quote:
Originally Posted by Lesli
I think like you - don't make people make that much of a choice up front, give them the options - but maybe this person wants to minimize the back-end tracking?
I don't know why they're doing this. Well, scratch that...I can't come up with a *positive* reason for doing this. (If there actually is one, I'd love to hear it. It's always good to hear different opinions and thought patterns.)
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They do this to increase their immediate cash flow which can then be used for new servers & advertising to attract more customers. It also reduces the amount of billing issues overall. The less transactions they run on a yearly basis will lower the amount of declines they receive and merchant fees they have to pay.