If you're going to be newtral you have to NOT accept affiliate payments and advertising from hosting companies. MANY of the review sites (if not MOST/ALL) collect payments in some mannor. As a result, their opinions are biased. Often the TOP listing places are PAID results. The higher comissions being listed as the #1 host etc.

It's like the Testimonials on a site. Anyone can write it, edit it and slap a fake name on there. Years ago, HostReview had a great system in place in which people could put in reviews etc, and host themselves COULD NOT access the area to review it. This was wonderful as you can see what people really think about a hosting company. It's too bad that over the years their site fell to disrepair and now parts do not function at all